The Economist recently reported on discussions between Microsoft and NewsCorp that would block Google from indexing News Corp content, and making it exclusively available through Microsoft’s new search engine, Bing. They quoted blog mogul Jason Calacanis, who recently argued for this as a simple solution to solve the problems facing both Microsoft and media companies–the media companies get the cash that comes from being exclusively searchable on Bing, and Bing gets the traffic.
From a business perspective, this makes sense. And it speaks a language that traditional media is fluent in–a language of exclusive content, where clinging to your story and having a unique piece of information that sets you apart from the crowd.
As a user? It sucks. Big time.
Here’s the thing–there’s a reason that I get my news from the internet rather than newspapers or TV. There’s a lot of reasons, actually, but let’s toss out the practical concerns (no time to sit down with a real paper, the news is on while I’m still at work or commuting) and focus on the ones that are based soley on preference: namely, I want to be able to decide how I consume information.
I read my news online because I want to be able to find the news I want easily, read it in the order I want, and feel free to ignore the things that I don’t care for. In my world, sports news doesn’t even exist most of the time, and I’m perfectly happy for it to remain that way. I get my news online precisely because it allows me to define what I want to see, and how–I get blogs on my iGoogle page, sorted by category, which I read in the morning or at night, since they’re largely personal interests (My folders, for the curious, include subjects like knitting, paganism, and domestic inspiration. No, Martha Stewart does not make the cut.) but I get my news from a combination of news alerts, visits to The New York Times, Slate, and other sites, and links from the news-savvy folks I follow on Twitter. And of course Current. Where I consume news largely depends on what I’m looking for–straight up reporting will lead me one place, an overview of what’s going on for the day another, breaking news to yet another source, and lively discussion somewhere else entirely. The point is, it’s up to me–and so is how I find it.
I admit it–I’m a creature of habit. I have my routines, and I like them. And that includes my internet time. I prefer Firefox to Safari or Internet Explorer, a Mac to a PC for useability (though my bank account prefers the PC), and I prefer Google to any other search engine. And you know what? That’s not going to change. Traditional media seems to be clinging somewhat desperately to the idea that they can still get a stranglehold on your attention–that you will tune in when they say, where they say, and that cutting off other access is going to change your behavior.
But you know what? It won’t. It will, however, make me resentful and unlikely to give any of my attention to you at all. If News Corp wants to move to Bing exclusively, they can do that–but I certainly won’t be searching them out. Instead, I’ll be giving my views to organizations that trust me to come back to their content no matter where I find the link. I’m sure that I’m not alone in this, and the more that media organizations try to lock me into playing by their rules, be it by blocking Google results, refusing to offer programming online, or whatever other tactics they come up with, the more resentful I’ll be. And the more likely I’ll be to seek out alternative sources of entertainment and information.*
*Okay, so I admit that I’m a bit of a hypocrite here, because I’m only keeping my satellite service to watch Criminal Minds because it’s not available anywhere else. But it has Thomas Gibson, Shemar Moore, and Paget Brewster acting bad ass and carrying guns, and damn it, I can’t resist that. But everyone else, totally on watch.




